How many of you remember Motorola? In the Pre-smartphone era, Motorolla was one of the top mobile phone brands. But as technology changed the company could deliver the kind of product people wanted. The American company is now under the ownership of the famous Chinese brand Lenovo. They are trying to regain their glittering glory targeting the low budget smartphone market.
After 10 years gap Motorola has launched their new smartphone Moto G8 Power Lite in November 2020. The phone has a 6.5-inch display with 720×1600 pixels resolution. It has an octa-core processor built on a Mediatek chipset. The storage of this phone is 64GB 4GB RAM. It has a 16 MP triple camera setup with an 8MP selfie camera. It has a 5000mAh battery. The phone runs on Android 9.0 (Pie).
The official price of this phone is BDT 14,499. But you can purchase it now for 13,699 from Daraz as they are giving year ending sale offer from 12th to 18th December. All Motorola phones are exclusively available in Daraz.
Managing Director of Motorola Prashant Mani said, “ We are confident that our products will be able to delight the Bangladesh consumers.”
Motorola’s Re-Entry in Bangladesh
The market is already crowded with various smartphone brands. There are so many low to mid-budget mobile phones in the market. Local brand Walton is already in the leading position in the low budget smartphone market. There are also many Chinese brands Vivo, Oppo, Xiaomi, realme, and South Korean giant Samsung patrolling the market with great products. To grab a bigger share of the country’s mobile phone market Motorola came up with a gameplan to establish a plant in Bangladesh.
Local distributor of Motorola Mahmud Hossain said, “We would like to start exploring the options of introducing manufacturing plant of Motorola. He was hopeful, “It would also be our contribution towards the economy of Bangladesh,”
There is a 57 percent duty on handset imports. For local assembly and manufacturing, the taxes are 18 percent and 13 percent respectively. Having a plant in Bangladesh will help Motorola to penetrate the market.
Global pandemic Coronavirus has created new opportunities for mobile phone manufacturers. People are now doing their office meetings using smartphones. The education system is largely depending on the digital medium. To use the medium every student needs a smartphone. Therefore in a country like Bangladesh, the low-budget smartphone is now in high demand. Smartphone has become a necessity for everyone. This will help Motorola to take a big share of the existing smartphone market.
Samsung has the highest smartphone market share with 33%. They are also manufacturing Galaxy Note20 Ultra 5G locally. Xiaomi, Huawei, Oppo also holds a significant market share of the mobile market. So to penetrate this market and take the lead Motorola has to produce high-quality smartphones at a low price. Having a plant is the first step to do that.